Advertising Sponsorship

In an effort to support the resources necessary to maintain (UNYFT), we offer advertising sponsorships to suppliers of the fire service industry relevant to the interests and needs of our visitors. Please review our policies and feel free to contact us regarding any questions you may have.


With an established web presence for five years, UNYFT showcases unique fire apparatus from across the Northeast and Mid-Atlantic regions (and beyond). Unlike other enthusiast sites which simply post photos targeting a specific region, UNYFT appeals to a broader audience due to interesting content including detailed profiles of apparatus (“Every Fire Truck Has A Story”) as well as focus on several states with an emphasis on New York (Long Island), Pennsylvania and Maryland (three states known for purchasing well appointed rigs).

  1. 2,500+ photos (with detailed apparatus specifications, equipment inventories and stories)

  2. Featuring 165+ fire and rescue agencies from 7 states in the Northeast and Mid-Atlantic

  3. Planned coverage expansion of New England states in 2016

  4. Averaging 3,000+ hits per month (with many repeat visitors)

  5. Facebook presence maintained with multiple weekly updates to 10,000+ worldwide followers

(with a concentrated focus on the target regions)

  1. Content is regularly updated each month (site wide update completed in 2013-2014)

  2. Site is utilized by firefighters as a resource to view how other fire rescue agencies have

  outfitted a specific type of apparatus (i.e. wildland firefighting, specialized rescue, etc.).


Sponsorships will be accepted for those deemed relevant to the emergency services marketplace as well as the needs and interests of our visitors. UNYFT will have sole discretion as to the relevance of market related advertisements.

Static banner or text ads measuring 275x75 pixels (see sample below) will be positioned on the lower portion of the UNYFT homepage (the most frequently visited) immediately below the site updates section to maintain a high visibility profile of your advertisement to visitors of our site. Sponsors are responsible for supplying banner or text ads in JPEG format.


$20.00 per month (minimum 6 month commitment), $240.00 per 12 month period 

Payment in the form of a business check or Paypal is required prior to placement of banner ad. We will gladly send you an invoice for your records. **All pricing quoted in US funds**

Competitive Offerings

In the interest of our sponsors, it is our intention to limit competing sponsors on the same webpage. In certain instances, UNYFT may not accept sponsorships for competitive products and services. Decisions will be made at UNYFT’s sole discretion. In the event your listing is denied for any reason, we will inform you and advise of alternate solutions.


Site content must be relevant to the fire service industry - UNYFT will not accept any sites that promote adult content, gambling or e-mail spamming. Any sites determined to host this content will be removed immediately.

For further information or to secure banner ad space, contact Tom Rinelli via the e-mail link above. We look forward to working with your company on this mutually beneficial opportunity. 

Policy Effective: 12/2015

“Every Fire Truck Has A Story”